Sales Transformation
for Business Growth

Sales & CRM Transformation

I thrive in leading and transforming business development teams, optimising sales processes with CRM technology, and leveraging sales data and AI to drive measurable growth. My experience spans large-scale CRM transformations, strategic sales enablement, and cross-industry consulting to deliver tangible commercial success.

Key Achievements

  • 5x Salesforce transformations for FTSE 500 companies as an in-house leader.

  • 25+ CRM implementations across various platforms as a consultant.

  • Recently led a £70M revenue growth transformation from 1,600 customer interactions.

  • Deep industry experience in pharmaceuticals, food and beverage, utilities, financial services, defence, energy, SaaS, cybersecurity, and construction.

Technology & CRM Expertise

While Salesforce CRM is my core specialism, I have extensive experience with Oracle, Microsoft Dynamics, SAP, and key sales enablement tools such as LinkedIn Sales Navigator, Pardot, and MS Dynamics Marketing.

Enterprise-Level Sales Transformations

I have led major business development transformations for some of the world’s most complex and regulated industries:

  • DeLaRue – Transformed business development in financial services and banking.

  • QinetiQ – Modernised sales operations, focusing on the commercialisation of defence technology.

  • Centrica & SSE – Implemented sales strategies for the Net Zero energy transition.

  • NCC Group – Transformed sales operations to support evolving cybersecurity challenges.

  • Balfour Beatty – Optimised sales processes and enabled digital transformation across construction, rail, gas, water, and power.

With a track record of delivering high-impact sales and CRM transformations, I help organisations align technology, people, and processes to drive revenue growth and operational efficiency. Let’s explore how I can bring this expertise to your business.

Sanjay Razdan, Managing Director of Omnicom Balfour Beatty

“Jon Ryley has been a game-changer in transforming sales and business development across organisations like De La Rue, Omnicom, Balfour Beatty, and Marcam. His approach is built on three pillars—people, process, and technology—ensuring teams are engaged, sales strategies are optimised, and the right tools are in place to drive sustainable growth. Jon doesn’t just implement systems; he embeds a culture of success, aligning technology with business goals to deliver measurable improvements in efficiency, forecasting, and revenue. Any organisation looking to elevate its sales performance would benefit immensely from his expertise.”

Dane Mcspedon, CEO of the Hughes Energy Group

“Jon is a visionary in sales transformation who energized the whole management team at De La Rue. Jon uses humor mixed with candor to drive top performance from a diverse group of professionals. He created the Enterprise Cash Management portal for De La Rue that, in the first 18 months, captured business from RBS, Standard Bank, the Central Banks of Russia and Brazil, and the largest Cash Processor in Asia.
Jon is a motivating force in a group that doubled its business to $130m in 3 years.
Any company that wants to grow, create innovative solutions for its top customers and energize a team should look to Jon for leadership.”

Mike McGeever, Chairman of the Powder Monkey Group

Jon Ryley has been instrumental in driving sales transformation across multiple businesses I’ve been involved with. His ability to bring structure, clarity, and momentum to business development teams is second to none. Jon not only implements the right CRM and sales processes but also inspires people to adopt them, turning strategy into real revenue growth. His work has led to measurable improvements in sales efficiency, forecasting accuracy, and, most importantly, bottom-line results. I would highly recommend him to any company looking to modernise and optimise their sales operations.